The scam is simple. They suggest that entering your company details into the guide is free but hidden in the small print is the €995 real fee.
What's more their online directory is rubbish. None of the entries in the guide appear in any internet searches. To find an entry you need to search their web site. Even then it's almost impossible to find anything as you must search either by the company's name or the "sector" it's in.
However, there is a way of doing a real search to find all the companies who have registered if you know a little techie trick. Just type % into a field and it will search for everything in the database.
It's just a tip, maybe I should tell the World Business Guide so they can actually provide a service instead of being a bunch of scammers?