The theme for 2017 was “Building a Digital World Consumers Can Trust” and that’s clearly something enormously important. That’s why we’ve been talking about it for years. And why we’re going to be speaking about it forever.
But it’s not all good. Some of that news, some that information, some of those opinions are wrong. Others are misguided. A few are abusive, despicable and disgusting. Many of them are there solely to deceive you and steal your money. We’re truly in the world of “alternative facts” and that’s beginning to have an impact on everyone’s life.
Many experts have observed that there have been no new ideas in business since Henry Ford invented the production line in 1913. That’s true even now, despite everything the cyber-revolution has offered us. Emails are just modern letters, Instagram is just a photo album, Skype is just a phone, Twitter is today’s telegram and Facebook, well, Facebook is just a bar on a Friday night.
Even the lessons you need to know about the new inter-connected world are the same as the lessons our grandparents had to learn before the internet was even a fantasy:
- Don’t trust strangers, particularly if they offer you money, a business “opportunity” or love.
- Things that seem too good to be true ARE too good to be true.
- Miracle cures are not cures at all.
- The only way to become physically healthier or slimmer is to eat better and exercise more.
- If you want commitment, sign a written agreement.
- If you can’t commit to an agreement, don’t sign it.
- Never sign an agreement you haven’t read or don’t understand.
- Don’t trust a communication channel that isn’t secure.
- Degrees from institutions that want money and demand no exams or coursework aren't real degrees.
- Do the maths before deciding anything. I mean anything.
The other thing that’s important is to spread this advice as far and as widely as possible. Pass on this advice to your friends, relatives, neighbours and co-workers. In particular, make sure you tell anyone who isn’t as technologically sophisticated as you about these basic rules. And then be the good friend who is skeptical when they’re told about miracle investment schemes, health products that cure every disease known to medicine and absolutely any business that encourages your friend to recruit multiple levels of people beneath you. Give them the guidance they need.
In short, be skeptical. Be a cyber-skeptical and a critical cyber-thinker. Question everything you hear and that someone seemingly impressive tells you. Don’t take anything at face value, and ask this question of anyone who wants you to join any scheme. “How do YOU benefit from ME joining?”
There’s one final thing you should know.
Consumer Watchdog is free to the consumers of Botswana. It always has been, it is now and it always will be, regardless of the technology we use to bring it to you.
Go now and enjoy your technology, whether it’s your cellphone, tablet or laptop. Explore the wonders that the internet offers you and learn as much as possible. Just don’t believe everything you see there. Trust nobody until you have an extraordinarily good reason to do so. And even then be a cyber-skeptic.